Steve was in an innovation session a month ago, and the question was raised about where the enforcement of change fitted into the ADKAR process. At some point, things don’t go well, so you need to move from the carrot to the Stick. Well, you have to find some way to force them to change. In this episode, Steve and Marijn identify basic errors from the change model that can go wrong for anyone and how to bring in the idea of F in ADKAR to provide a little pressure to encourage change in your key audiences.